A design studio for ideas that shape change.

We partnered with the largest yoga movement in Europe to help change the perception of who Yoga is for and what it can really do for people.

Having not updated the brand since launch, we needed to give their new brand idea - Find Your Hotpod Feeling - meaning and action. Over 3,500 HPY users told us why they take classes, their reasons enabled us to shift the perspective of Yoga from the generalised wellness badge, to one that spoke to specific needs and remedies.

A unique yoga experience that honours the traditional practice whilst evolving it, we were able to create a world which embodies the sensorial experience of a class, using that to create an opposing semiotic to the traditional visual language of Yoga. This was partnered by a brand voice that brought through a relatable reflection of what Yoga can do for you and your needs.

For the founders, one of their biggest struggles over their 12 year journey has been how to consistently execute the brand. Being a franchisee model has made this more complex. With them, we developed a Brand Action Framework which combined the attributes of the brand with the key reasons for why people practised, to develop a simple model that could help both HQ and franchisees generate ideas for campaigns, partnerships and ambassadors.

We partnered with Hello Klean to evolve them from a showercare essential to a company changing the world of beauty at the source.

By addressing the one element that no one new was impacting their hair and skin - their water, Hello Klean’s products have been transforming lives. A key challenge was to bring the power of the emotion experienced by customers to the surface within the brand.

Through our conversations with customers, and hearing how much impact bad hair and skin had on their sense of self, our central brand idea - Feel Like You - was a reflection of the impact the products had in helping customers regain control and reconnect to that sense of self.

With an ever-expanding product portfolio and a still low awareness problem, we had to create a space within the consumer's mind to frame both. ‘Beauty solutions for your water’ defines the brand as a holistic ecosystem of products focussed on making water work for your hair and skin.

The genuine need state of the products permitted us to create a beautiful visual language and design system through its simplicity. We led with a singular typeface to define a typographic and product categorisation system that can scale across current and new product lines. Within this, enabling the brand to communicate a more emotive brand story.

As a social first enterprise, The Kettle Kids initial success was driven through the mechanics of those platforms vs. the power of brand. With ambitions to compete outside the confines of social media, they wanted to create a brand that would compete with the leading luxury brands, many of which they were selling.

Their connection to London's rich visual culture served as our muse, inspiring us to draw from historic hand-crafted signage, architectural nuances, and material textures. This exploration led to the creation of a bespoke logotype, typeface, and monogram that beautifully blend the elegance of traditional typographic lettering with contemporary craftsmanship.

Our commitment to a cohesive brand experience extended the newly minted graphic language across spatial design including store signage, interior color scheme, and various printed materials, ensuring consistency and depth across all brand touchpoints. Furthermore, we developed a digital toolkit to amplify The Kettle Kids' presence beyond the physical space.

The Kettle Kids now operate several retail destinations in the UK with US and global expansions planned.

The founders of Others believed in a simple hypothesis, the wellness industry was broken. Through a two year collaboration we helped build a brand that proposed an alternative narrative to the mainstream.

Our vision for the brand was to enable humans to thrive in a tech saturated world. Creating tools to empower us to feel more in control, emotionally resilient and better equipped to navigate the global chaos and loss of meaning. Approaching this new vision through a subcultural lens which focussed on community and a holistic offering. Platform first, product second.

As we approached design, we wanted to create a juxtaposition between nature and technology to embody something that was sensorial and welcoming but quite counter the current visual semiotics of the wellness sector.

Taking this anti-establishment mentality further, the logo we designed for ØTHERS we leaned into the concept of "mind hacking" through the dynamic sorting motif. This theme of neurological enhancement is further explored through an immersive digital experience and the integration of Art Company Mono font with an organic coding system.

As the brand enters the market, it shines as a pioneer, advocating for a more comprehensive approach to personal health.

In early 2020, we partnered with Lick to create a brand that could unlock new value in a category that had not been challenged, even well into the d2c era.

The start point was a name and a paint can. Our challenge was to understand the mindset of the home decorator and to define a brand that could connect with them and speak to them in a way the current category couldn't.

What we found through extensive consumer research, was a massive opportunity to build a truly inclusive and educational brand, where the role of the brand was to be inspirer, partner and guide to the journey of the home decorator.

We matched the expressive with the functional - utilitarian labelling and product codes matched with a strong personality and voice. We thought through customer pain points and used them as opportunities to create a better brand experience. And we built a world where the customer felt empowered to be bolder and more confident in their interior choices.

The result? A brand experience that engages from the first interaction, showcasing Lick Home's ambition to redefine the world of home decorating while creating a welcoming environment for decorators of all backgrounds, from beginners to experts.

As a dentist, whose job was to recommend toothpastes, PAIST'S founder struggled with the fact that most are packed full of artificial ingredients, abrasive whitening options and almost all come in a plastic bottle - with over 300million tubes ending up in landfill in the uk every year. She wanted to challenge a legacy category of blue, white and red, with powerfully effective, natural, toothpaste that was 100% plastic free.

Our challenge was how do we make people care about sustainable toothpaste. Tapping into the mindset of a more conscious consumer, we focussed on clear, concise and transparent messaging and carried this simplicity into our design approach. Stripping everything back to present a vastly different sensibility to the existing category behaviours. We applied this new vision for the oral care experience across a full identity, packaging design and the platform experience.

PAIST is advocating for a shift towards a more mindful approach in our daily oral hygiene routine. A small but significant step towards building a more sustainable future.

We partnered with the founders of Silent Songs to help define a new relationship with music and its role in combating today's overbearing noise. Silent Songs is the music company for a hectic world.

At its core, Silent Songs curates and releases music designed to enrich the human experience. Its functional music but the antithesis of the generative Ai music that has come to be defined in this way. As we embarked on our collaborative journey, we defined a visual language that seamlessly connects sound with the essence of humanness.

Inspired by the golden ratio, a symbol of natural harmony and balance, we crafted a dynamic visual language that pulsates with life. This foundation allowed us to design a system that captures the rhythm and impact of music on the human spirit.

The identity was designed to work seamlessly across the digital touchpoints of how music is consumed as well as provide a sensibility that can translate into the phyiscal realm and the future expansions of the company.

The founders of Dirty Films, an established production company in the ever-changing world of film, approached us for a rebrand. They wanted to shift perceptions from being seen as a small studio to a full-service content powerhouse.

After thriving under their original name for years, they realised it no longer represented their current direction or encompassed the breadth of their creative pursuits. To truly embody their evolving principles and aspirations, a transformation was needed, starting with a new name. A Running Commentary (ARC) was born - a statement of intent enabling them to express their work's impact without compromise.

To complement this new name, we created a visual language inspired by the intricate components of the film industry, from camera interfaces to editing software. This fresh brand expression authentically reflects the complexity and emotion inherent in film production. It seamlessly connects their past successes to a future that embraces the continual evolution of storytelling in film.

Our collaboration with Roam was born from a strategic research study revealing a significant market gap and unmet need for open and honest discussions about sexual health and well-being. The brand aims to empower individuals to embrace their fluidity and confidently explore their desires. By providing the necessary tools, questions, and language, Roam aims to create a space where people can articulate their boundaries and needs without shame or hesitation.

This brand identity was carefully crafted to embody the spirit of liberation and exploration that fuels Roam's mission; to encourage customers to embrace both self and shared love, sexual care and connection.

Our design and strategic approach have resulted in a brand identity that aligns with current conversations surrounding sexuality. It represents a crucial step forward in the world of sex care, advocating for a society where discussions about sexual health are normalised and seen as essential.

In 2022, TOG and Fora merged to create a leading flexible workspace group operating across europe totalling 3.1m sq ft of real estate. After the merger, The Office Group had to adapt their architecture from two consumer-facing brands to one. FORA would become its consumer-facing brand and The Office Group would become the holding company and employee brand for the corporate side of the business and all the behind the scenes activity.

Our brief was to create a new corporate identity that felt ownable, premium and distinctive. In response, we developed a clear, flexible system to reflect The Office Groups ambition; to give people and business space to grow.

Ballymore contacted us to create a comprehensive launch campaign for their latest venture, The Wardian. From the conceptualisation of the website and video to the photographic journal and accompanying collateral, we were tasked with capturing the essence of change within this unique development.

Inspired by the dynamic interplay of nature and time, our concept was crafted to showcase how light dances through the architecture, casting ever-changing shadows that mark the passage of time within space. Our narrative unfolded through the daily lives of three individuals, each residing in The Wardian and experiencing its amenities from the soft glow of dawn to the serene dusk. This visual journey not only highlighted the structural elegance and exceptional amenities offered but also brought to life the intimate details that make The Wardian a truly living and breathing space.

At the core of our campaign was The Wardian itself - its thoughtfully designed structure, the lifestyle it offers its residents, and its architectural significance. By showcasing the nuanced interplay of light and shadow, the dynamic atmosphere throughout the day, and the limitless possibilities for harmonious living with nature, we strived to depict not just a building but a carefully curated habitat for those seeking a balanced and vibrant lifestyle.

In the undulating landscape of Northumberlandia, two players engage in an otherworldly ping-pong match. This 60-second surrealist journey, set against Charles Jencks’s masterpiece, blurs the lines between time, reality, and illusion.

As the ball arcs through the air, it carries with it the weight of postmodern thought, challenging viewers to reconsider their perceptions of art and existence. The design for this ArtTable became a conduit for exploring the symbolism and surrealism inherent in Jencks’s philosophy and works.

We partnered with Packhelp on an 18-month journey to redefine their brand and position them for their next growth phase.

With a business of their scale - Series B, 250 people, and over 50 million pieces of packaging sold to date, there were several complex challenges to unpick to help them move from a custom packaging specialist for startups and SMEs to one that could drive its next phase of growth through enterprise-sized customers.

Our key point of transformation for the brand came through viewing their end-to-end platform solution, across the whole packaging ecosystem, to be an integral part of global commerce, not just a way of getting a box for a product. This perspective shift from packaging to commerce enabled us to evolve their positioning to frame their growth strategy and give them more need-driven propositions across their core customer segments.

At the heart of the design is our central idea, Possibility Unboxed - a representation of the newly defined DNA and spirit of the company 'Make It Possible', which led to a visual language and design system that reflects both the journey of packaging and the journey of growth between Packhelp and its customers.