When The Kettle Kids approached us with a vision deeply rooted in authenticity, optimism, and timelessness, we were eager to embark on this journey. Their connection to London's rich visual culture served as our muse, inspiring us to draw from historic hand-crafted signage, architectural nuances, and material textures.
This exploration led to the creation of a bespoke logotype, typeface, and monogram that beautifully blend the elegance of traditional typographic lettering with contemporary craftsmanship. Our commitment to a cohesive brand experience prompted us to extend this newly minted graphic language across store signage, the interior color scheme, and various printed materials, ensuring consistency and depth across all brand touchpoints.
Furthermore, we developed a digital toolkit to amplify The Kettle Kids' presence beyond the physical space, allowing the brand's essence to reach a wider audience. This project was a collaborative endeavor; alongside our spatial partners, Hesselbrand, we delved into creating a retail environment that not only reflects the brand's ambitious vision but also tells a story that's authentic and aspirational, grounding the brand experience in a narrative that resonates with both the founders' heritage and the brand's forward-looking ethos.