A design studio for ideas that shape change.

We partnered with Hello Klean to evolve them from a showercare essential to a company changing the world of beauty at the source.

By addressing the one element that no one new was impacting their hair and skin - their water, Hello Klean’s products have been transforming lives. A key challenge was to bring the power of the emotion experienced by customers to the surface within the brand.

Through our conversations with customers, and hearing how much impact bad hair and skin had on their sense of self, our central brand idea - Feel Like You - was a reflection of the impact the products had in helping customers regain control and reconnect to that sense of self.

With an ever-expanding product portfolio and a still low awareness problem, we had to create a space within the consumer's mind to frame both. ‘Beauty solutions for your water’ defines the brand as a holistic ecosystem of products focussed on making water work for your hair and skin.

The genuine need state of the products permitted us to create a beautiful visual language and design system through its simplicity. We led with a singular typeface to define a typographic and product categorisation system that can scale across current and new product lines. Within this, enabling the brand to communicate a more emotive brand story.

When The Kettle Kids approached us with a vision deeply rooted in authenticity, optimism, and timelessness, we were eager to embark on this journey. Their connection to London's rich visual culture served as our muse, inspiring us to draw from historic hand-crafted signage, architectural nuances, and material textures.

This exploration led to the creation of a bespoke logotype, typeface, and monogram that beautifully blend the elegance of traditional typographic lettering with contemporary craftsmanship. Our commitment to a cohesive brand experience prompted us to extend this newly minted graphic language across store signage, the interior color scheme, and various printed materials, ensuring consistency and depth across all brand touchpoints.

Furthermore, we developed a digital toolkit to amplify The Kettle Kids' presence beyond the physical space, allowing the brand's essence to reach a wider audience. This project was a collaborative endeavor; alongside our spatial partners, Hesselbrand, we delved into creating a retail environment that not only reflects the brand's ambitious vision but also tells a story that's authentic and aspirational, grounding the brand experience in a narrative that resonates with both the founders' heritage and the brand's forward-looking ethos.

In early 2020, amidst the COVID pandemic, we partnered with Lick, a disrupter in the home decorating industry, to launch an educational and inclusive brand experience. Our challenge was to create a brand that connected with a youthful audience while complementing their vibrant product range.

Through thorough research and strategic communication planning, we discovered an opportunity for Lick's products to speak expressively and functionally, allowing them to shine in various mediums. Utilitarian labelling and product codes provided clear instructions, while inspirational imagery and campaigns infused the brand with personality. The graphic outcome featured a bold wordmark that challenged existing brands, enhancing Lick's recognition in the market. Our art direction maintained a varied tone, ensuring accessibility for decorators of all levels.

The result? A brand experience that engages from the first interaction, showcasing Lick Home's ambition to redefine the world of home decorating while creating a welcoming environment for decorators of all backgrounds, from beginners to experts.

PAIST approached us with a bold vision: to revolutionise dental care by crafting a toothpaste that combines powerful efficacy with environmental consciousness, all without the use of plastic. For six months, we immersed ourselves in bringing this vision to life, from developing their brand identity to creating an impactful online presence.

The challenge was both daunting and intriguing: How do you make people truly care about sustainable toothpaste? Our answer was simple yet effective - we focused on clear and concise messaging that clearly conveyed PAIST's unique proposition without any unnecessary fluff. This same simplicity carried over into our design approach, ensuring that every visual element embodied PAIST's mission.

PAIST are advocating for a shift towards more mindful choices in our daily oral hygiene routine. A small but significant step towards building a more sustainable future for our planet.

Silent Songs exist to disrupt the ambient music scene dominated by artificial intelligence and introduce high-quality, human-made music. Their goal was to enrich lives through thoughtfully curated collections that would resonate with listeners on a deeper level. As we embarked on our collaborative journey, we were tasked with creating a visual identity that seamlessly connects sound with the essence of humanness.

Inspired by the golden ratio, symbolic of natural harmony and balance, we crafted a dynamic visual language that pulsates with life. This foundation allowed us to design a system that captures the rhythm and impact of music on the human spirit, embodying its fluidity and transformative power in our daily experiences. The result of our design strategy is a cohesive visual system that unifies and transports listeners to a realm where they can experience a shift in personal vibration. Every aspect of this identity is meticulously crafted to touch the soul, inviting an immersive journey into the world of sound and storytelling.

More than just a collection of design elements, the visual identity we established for Silent Songs is a powerful narrative that celebrates the ability of music to inspire and deepen listener engagement. It stands as a testament to the profound connection between music and our inner selves and the world around us. As Silent Songs grows, its visual identity evolves alongside it, embodying a new era of music consumption that is intimate, personal, and unmistakably human. It serves as a reminder of the endless potential of music to bring us closer together and elevate our human experience.

The founders of Dirty Films, an established production company in the ever-changing world of film, approached us for a rebrand. They wanted to position themselves as leaders in the industry and shift perceptions from being seen as a small studio to a full-service content powerhouse.

After thriving under their original name for years, they realised it no longer represented their current direction or encompassed the breadth of their creative pursuits. To truly embody their evolving principles and aspirations, a transformation was needed, starting with a new name. Thus, A Running Commentary (ARC) was born - a statement of intent enabling them to express their work's impact without compromise.

To complement this new name, we created a visual language inspired by the intricate components of the film industry, from camera interfaces to editing software. This fresh brand expression authentically reflects the complexity and emotion inherent in film production. It seamlessly connects their past successes to a future that embraces the continual evolution of storytelling in film.

With bold and daring steps, Roam forges its path into the ever-evolving landscape of sexual wellness. Breaking down societal barriers and norms, this brand aims to empower individuals to embrace their fluidity and confidently explore their desires. By providing the necessary tools, questions, and language, Roam aims to create a space where people can articulate their boundaries and needs without shame or hesitation.

Our collaboration with Roam was born from a strategic research study revealing a significant market gap—an unmet need for open and honest discussions about sexual health and well-being. This brand identity was carefully crafted to embody the spirit of liberation and exploration that fuels Roam's mission. It encourages individuals to openly and confidently explore their sexual health and pleasure while promoting a culture of safety and consent.

Roam is more than just a product; it is a movement towards de-stigmatising conversations about sex and bringing them into everyday discussions. Our design and strategic approach have resulted in a brand identity that aligns with current conversations surrounding sexuality. It represents a crucial step forward in the world of sex care, advocating for a society where discussions about sexual health are normalised and seen as essential. Roam stands for progress, inviting individuals to embrace their sexuality with confidence, curiosity, and respect for themselves and others.

De Beers, renowned for its unparalleled diamond expertise, offers an experience that illuminates the multifaceted journey of its 1888 collection, highlighting each stone's craftsmanship. This narrative weaves together the storied history and meticulous artistry behind each De Beers diamond, inviting customers to appreciate the profound journey behind every gem.

Our mission was to guide consumers through this exploration inside their flagship store. We transformed the retail environment into an immersive experience that deepened the understanding of what makes this collection of diamonds, extraordinary.

In launching the 1888 Master Diamond Collection, we designed an experiential journey highlighting the diamonds' brilliance while educating customers on the craftsmanship and history that imbue each stone with value. The in-store experience delves into the diamond's provenance and its journey to becoming a masterpiece, focusing on the critical aspects of Cut, Clarity, Color, and Carat, combined with expert insights from the De Beers team.

Another key component is the diamond's packaging — a crafted box that narratively tells the diamond's journey. This package includes a book detailing the diamond's voyage from its geological origins to its final, polished state, alongside professional tools for an interactive experience.

Ballymore contacted us to create a comprehensive launch campaign for their latest venture, The Wardian. From the conceptualisation of the website and video to the photographic journal and accompanying collateral, we were tasked with capturing the essence of change within this unique development.

Inspired by the dynamic interplay of nature and time, our concept was crafted to showcase how light dances through the architecture, casting ever-changing shadows that mark the passage of time within space. Our narrative unfolded through the daily lives of three individuals, each residing in The Wardian and experiencing its amenities from the soft glow of dawn to the serene dusk. This visual journey not only highlighted the structural elegance and exceptional amenities offered but also brought to life the intimate details that make The Wardian a truly living and breathing space.

At the core of our campaign was The Wardian itself - its thoughtfully designed structure, the lifestyle it offers its residents, and its architectural significance. By showcasing the nuanced interplay of light and shadow, the dynamic atmosphere throughout the day, and the limitless possibilities for harmonious living with nature, we strived to depict not just a building but a carefully curated habitat for those seeking a balanced and vibrant lifestyle.

In the undulating landscape of Northumberlandia, two players engage in an otherworldly ping-pong match. This 60-second surrealist journey, set against Charles Jencks’s masterpiece, blurs the lines between time, reality, and illusion.

As the ball arcs through the air, it carries with it the weight of postmodern thought, challenging viewers to reconsider their perceptions of art and existence. The design for this ArtTable became a conduit for exploring the symbolism and surrealism inherent in Jencks’s philosophy and works.