ØTHERS presented us with a challenge: to revolutionise the wellness industry by surpassing the limitations of traditional Wellness 1.0. They had a clear vision - to forge a new path towards well-being through exposure therapy, sensory tuning, and community-building, all rooted in the principles of holistic science. ØTHERS aimed to be a sanctuary for those disillusioned with mainstream wellness, offering a journey towards true transformation and health.
Throughout our two-year collaboration with ØTHERS, our focus remained on embodying their core values of self-discovery and introspection. Combining elements from nature with digital innovations created a brand identity that communicates with precision and authority. Our choice of Neue Haas Grotesk font and a pioneering typographic system was intentional, ensuring clear communication.
The logo we designed for ØTHERS represents their commitment to honesty and anti-establishment sentiment, symbolising the concept of "mind hacking" through its dynamic sorting motif. This theme of neurological enhancement is further explored through an immersive digital experience and the integration of Art Company Mono font with an organic coding system.
In the competitive wellness world, ØTHERS shines as a pioneer, advocating for a more comprehensive approach to personal health.